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A dynamic approach to identify and trade cycles that influence financial markets. This book reveals new algorithms to identify cycles that drive financial markets. Learn about how to properly detect tradable cycles in markets, how to use that information to improve technical indicators and how to forecast using cycles. Watch stepping through many trading examples using these tools.

The book provides solid knowledge on a new cycle analysis approach and ways to use it in the trading world. Included is the methodology behind the implemented tools along with concrete examples of how to put cyclic analysis into trading practice. This approach is different from traditional static cycle approaches in that a dynamic approach to cycles has been presented.

WTT Charting Platform required to apply the tools in a standalone real-time environment.

Includes real trade examples on weekly, daily and intraday charts for:

• S&P 500 Index
• Dow Jones Index
• Gold Futures
• Silver Futures
• S&P 500 eMini Futures
• Nasdaq 100 eMini Futures
• VIX "Sentimemt Data"
• Forex: GBPUSD

• Sales Rank: #452003 in Books
• Published on: 2014-04-27
• Original language: English
• Dimensions: 9.69" h x .56" w x 7.44" l,
• Binding: Paperback
• 236 pages

About the Author
Lars von Thienen holds a degree in engineering and management. He worked as a programmer, scientist, trader and business consultant for over 25 years. He has extensive experience in combining technical engineering know-how like mathematics and physics with economics and business-related issues.

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Decoding The Hidden Market Rhythm - Part 1: Dynamic Cycles: A Dynamic Approach To Identify And Trade Cycles That Influence Financial Market PDF

Decoding The Hidden Market Rhythm - Part 1: Dynamic Cycles: A Dynamic Approach To Identify And Trade Cycles That Influence Financial Market PDF

Decoding The Hidden Market Rhythm - Part 1: Dynamic Cycles: A Dynamic Approach To Identify And Trade Cycles That Influence Financial Market PDF

Decoding The Hidden Market Rhythm - Part 1: Dynamic Cycles: A Dynamic Approach To Identify And Trade Cycles That Influence Financial Market PDF

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Free Download Hospitality MarketingBy David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen

Free Download Hospitality MarketingBy David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen

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This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.

Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.

This 3rd Edition has been updated to include:

• Coverage of hot topics such as use of technology and social media,  power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing
• Updated online resources including: power point slides, test bank of questions, web links and additional case studies
• New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels
• New discussion questions to consolidate student learning at the end of each chapter.

• Sales Rank: #9324914 in Books
• Published on: 2016-11-23
• Original language: English
• Number of items: 1
• Dimensions: 7.56" h x .87" w x 9.65" l, .0 pounds
• Binding: Paperback
• 434 pages

Review

"David Bowie, Francis Buttle, Maureen Brookes and Anastasia Mariussen have delivered a hospitality marketing book that satisfies my 3Cs: it is complete, current, and comprehensive. The book has everything you need to know about the subject, it has lots of current examples and data, and it covers each topic very thoroughly. The book is well organized, contains several great ‘mini’ case studies, and many thoughtful and useful reflection questions." - Dr. Chekitan S. Dev is a professor of marketing and branding at Cornell University’s School of Hotel Administration and the author of Hospitality Branding (Cornell University Press, 2012).

"Consumers are driving change in the hospitality industry and the structure of this book around the customer journey – pre-encounter, encounter and post-encounter – reflects this transformation and the marketing mix decisions to be made at the different stages of travel. In this updated version of the book, which incorporates further development of contemporary topics such as sustainability, digital marketing and innovative product design, the authors have really established this as the leading text for use in the teaching, learning and assessment of hospitality marketing. The inclusion of wide-ranging international case studies means that my students will really appreciate this book!" - Professor Angela Roper is Chair and Director of the International Centre for Hotel and Resort Management at the University of West London. 

About the Author

David Bowie is a Senior Lecturer in Marketing at the Oxford School of Hospitality Management at Oxford Brookes University, UK. David has taught Hospitality and Tourism Marketing at the undergraduate, master's and doctoral level. His main research interest is branding. David has over 30 years of practical hospitality management experience.

Francis Buttle is an honorary professor of Marketing and Customer Relationship Management, and author of more than 125 peer-reviewed papers and 11 books. Buttle has taught Customer Relationship Management in universities on three different continents, and was appointed to a sponsored chair at Manchester Business School in the UK. He currently lives and operates a customer management consulting company in Sydney, Australia.

Maureen Brookes is a Reader in Marketing and a Teaching Fellow within the Oxford School of Hospitality Management at Oxford Brookes University, UK. She is currently President (elect) for ICHRIE, the largest global professional association of hospitality and tourism educators, researchers and industry members, fromer President of EuroCHRIE, CHME Honorary Fellow and Professional Review Panel member for the Institute of Hospitality. Her research and publications are on franchising and plural organizations, covering diverse topics such as partner selection, entrepreneurship, relational development and knowledge transfer.

Anastasia Mariussen is an account manager and strategist at Google, working with large Norwegian companies. After studying for her PhD at the Oxford School of Hospitality Management, UK, she held a position of Associate Professor at the Oslo School of Management, Norway, and participated in a number of international projects as a consultant or board member. Anastasia’s interests involve digital and multichannel marketing, affiliate networking, mobile marketing, online distribution, employment of ITC and social media in hospitality and tourism businesses, attribution modelling and online marketing performance measurement.

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Free PDF Power Plant Instrumentation and Control Handbook: A Guide to Thermal Power PlantsBy Swapan Basu, Ajay Debnath

Free PDF Power Plant Instrumentation and Control Handbook: A Guide to Thermal Power PlantsBy Swapan Basu, Ajay Debnath

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Power Plant Instrumentation and Control Handbook: A Guide to Thermal Power PlantsBy Swapan Basu, Ajay Debnath

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The book discusses instrumentation and control in modern fossil fuel power plants, with an emphasis on selecting the most appropriate systems subject to constraints engineers have for their projects. It provides all the plant process and design details, including specification sheets and standards currently followed in the plant. Among the unique features of the book are the inclusion of control loop strategies and BMS/FSSS step by step logic, coverage of analytical instruments and technologies for pollution and energy savings, and coverage of the trends toward filed bus systems and integration of subsystems into one network with the help of embedded controllers and OPC interfaces. The book includes comprehensive listings of operating values and ranges of parameters for temperature, pressure, flow, level, etc of a typical 250/500 MW thermal power plant. Appropriate for project engineers as well as instrumentation/control engineers, the book also includes tables, charts, and figures from real-life projects around the world.

• Covers systems in use in a wide range of power plants:  conventional thermal power plants, combined/cogen plants, supercritical plants, and once through boilers
• Presents practical design aspects and current trends in instrumentation
• Discusses why and how to change control strategies when systems are updated/changed
• Provides instrumentation selection techniques based on operating parameters.  Spec sheets are included for each type of instrument.
• Consistent with current professional practice in North America, Europe, and India

• Sales Rank: #2237603 in Books
• Published on: 2014-11-14
• Original language: English
• Number of items: 1
• Dimensions: 10.88" h x 1.69" w x 8.50" l,
• Binding: Hardcover
• 942 pages

About the Author
Swapan Basu has over 35 years international experience in power, offshore & process plants Instrumentation & Control Engineering. He has a Bachelor of Engineering in Electronics &Telecommunication Engineering from B.E. College (Calcutta University), India and a Masters from BITS Pilani, India in Project Engineering. Since 1979 he has practiced Instrumentation & Controls mainly in Power, Cement and Offshore drilling plants. He has experience in design as well as commissioning engineering jobs for instrumentation. Basu is the author of Power Plant Instrumentation and Control Handbook and currently leads a team of engineers at Systems and Control, Kolkata, India on various international projects.

Ajay Kumar Debnath is Chief Executive, Systems and Controls, Control and Instrumentation Engineering and Consulting Kolkata, India. He has practiced both electrical and C&I system in power plants and textile and fertilizer plants. He has over 43 years of experience and has worked in India, France, and the United States in fossil fuel power plants from 30 MW up to 660 MW Supercritical Power Plants and co-generation as well as in combined cycle plants with gas, bagasse, and tar as fuel.

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