Free Download The Nature of Prejudice: 25th Anniversary Edition

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The Nature of Prejudice: 25th Anniversary Edition

Free Download The Nature of Prejudice: 25th Anniversary Edition

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From the Back Cover

'The Nature of Prejudice' remains the standard work on discrimination. Now this classic study is offered in a special unabridged edition with a new introduction by Kenneth Clark of Columbia University and a new preface by Thomas Pettigrew of Harvard University.

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About the Author

Gordon W. Allport was born in 1897 in Montezuma, Indiana. He received his A.B., A.M., and Ph.D. in psychology from Harvard University, did postgraduate work abroad, and returned to Harvard in 1930, where he served as professor of psychology until his death in 1967. During his lifetime, Allport served as president of both the American and Eastern Psychological Associations, director of the National Opinion Research Center, and editor of the Journal of Abnormal and Social Psychology. His other books included The Psychology of Rumor, The Individual and His Religion, Personality, and Becoming.

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Product details

Paperback: 576 pages

Publisher: Basic Books; Unabridged edition (January 22, 1979)

Language: English

ISBN-10: 0201001799

ISBN-13: 978-0201001792

Product Dimensions:

5.5 x 1.5 x 8.5 inches

Shipping Weight: 1.8 pounds (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

26 customer reviews

Amazon Best Sellers Rank:

#70,227 in Books (See Top 100 in Books)

The delivery was very fast and product in excellent shape. Yes, a classic and though outdated with examples, Gordon Allport's sociological and psychological research and insights say it all. However, chapter 13, 'Theories of Prejudice' and chapter 16, 'The Effect of Contact' are most appropriate lessons for today. It has been said, this is the authoritative work on the topic and I believe it is true.

This book was purchased for a graduate class of mine. It is very interesting, appealing, and teaches so much on social issues revolving racism. I was intrigued the entire time, while angered at the social injustices mentioned. I highly recommend this book.

This is one of the most important books of the 20 Century and should be mandatory for all schools in America, private or public in my opinion. Great work.

Book came in perfect condition and it was described as slightly used! Awesome!

Interesting

A foundational read on the topic and to boot well-written. Certainly pertinent in these days.

Thanks for this nice book.....it help me with my classes. ... thanks again

Arrive ahead of schedule, and is very insightful.

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PDF Ebook [(Enzyme Technology)] [Author: Ashok Pandey] published on (June, 2006)By Ashok Pandey

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• Published on: 2006-06-01
• Binding: Hardcover

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Download PDF Relationship SellingBy Mark Johnston, Greg Marshall

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Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.

• Sales Rank: #505096 in Books
• Published on: 2009-03-27
• Original language: English
• Number of items: 1
• Dimensions: 10.30" h x 1.00" w x 8.00" l, .0 pounds
• Binding: Hardcover
• 480 pages

About the Author
Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics in the Roy E. Crummer Graduate School of Business at Rollins College in Winter Park, Florida. He earned his Ph.D. in Marketing in 1986 from Texas A&M University. Prior to receiving his doctorate, he worked in industry as a sales representative for a leading distributor of photographic equipment. His research has been published in a number of professional journals including Journal of Marketing Research, Journal of Applied Psychology, Journal of Business Ethics, Journal of Marketing Education, Journal of Personal Selling & Sales Management and many others. Mark is also an active member in the American Marketing Association and Academy of Marketing Science. Mark has been retained as a consultant for firms in a number of industries including personal health care, chemical, transportation, hospitality, and telecommunications. He has consulted on a wide range of issues involving strategic business development, sales force structure and performance, international market opportunities, and ethical decision-making. Mark also works with MBA students on consulting projects around the world for companies such as Tupperware, Disney, and Johnson & Johnson. He has conducted seminars globally on a range of topics including the strategic role of selling in the organization, developing an ethical framework for decision-making, improving business unit performance, and structuring an effective international marketing department. Mark continues to provide specialized seminars to top managers on strategic marketing issues. For more than two decades Mark has taught Marketing Management working with thousands of students. His hands-on, real world approach to marketing management has earned him a number of teaching awards.

Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy in the Roy E. Crummer Graduate School of Business at Rollins College in Winter Park, Florida. He also serves as Vice President for Strategic Marketing for Rollins College. He earned his Ph.D. in Business Administration from Oklahoma State University, taking a marketing major and management minor, and holds a BSBA in marketing and MBA from the University of Tulsa. Prior to joining Rollins, Greg was on the faculty at the University of South Florida, Texas Christian University, and Oklahoma State University. Prior to returning to school for his doctorate, Greg’s managerial industry experience included thirteen years in consumer packaged goods and retailing with companies such as Warner Lambert, Mennen, and Target Corporation. He also has considerable experience as a consultant and trainer for a variety of organizations in industries such as hospitality, financial services/insurance, defense contracting, consumer products, information technology, government, and not-for-profit. Greg has been heavily involved in teaching Marketing Management at multiple universities to both MBA and undergraduate students and has been the recipient of several teaching awards both within his schools and within the marketing discipline. He is Editor of the Journal of Marketing Theory and Practice and from 2002-05 was Editor of the Journal of Personal Selling & Sales Management. Greg serves on the editorial review boards of the Journal of the Academy of Marketing Science, Industrial Marketing Management, and Journal of Business Research, among others. Greg’s published research focuses on the areas of decision making by marketing managers, intraorganizational relationships, and sales force performance issues. Greg is Past President of the American Marketing Association Academic Division and also was a founder and served for five years on its Strategic Planning Group. He is a Fellow and Past-President of the Society for Marketing Advances, presently serves as President-Elect for the Academy of Marketing Science, and is a member of the board of directors of the Direct Selling Education Foundation.

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