Free Ebook Dr. Format Tells All (4th edition)By Dave Trottier

Free Ebook Dr. Format Tells All (4th edition)By Dave Trottier

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Dr. Format Tells All (4th edition)By Dave Trottier

Free Ebook Dr. Format Tells All (4th edition)By Dave Trottier

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DR. FORMAT has been the go-to authority on the fine points of spec screenplay formatting for over two decades, and now he tells all.

This book contains carefully selected columns and articles written mainly for Script Magazine, and each entry has been revised and updated to today's conventions. In all, Dr. Format answers hundreds of questions, with concise answers and clear, illustrative, and entertaining examples that empower you to write with confidence.

This new 4th edition is really a special edition. According to the author: I knew I couldn't include every single column and article I've ever written on formatting; that would result in 400 or 500 pages. So I chose representative pieces and avoided unnecessary repetition to make topics easy to access. The material is presented in a progressive order; thus, much can be gained from reading the book from start to finish.

Do you have a question about formatting or spec writing? Now you can have all of Dr. Format's prescriptions in one place. With a humorous flair, he addresses such issues as

How do you format text messages and emails?
When can you use secondary headings?
How do you handle foreign languages?
What do Hollywood readers look for in a script?
How do you streamline your scenes for a great read?

Dr. Format teaches you how to direct the camera without using camera directions, and how to apply formatting principles to develop your characters. And he provides expert guidance on formatting issues not found elsewhere.

Dr. Format Tells All goes beyond the rules and gives you practical applications that will expand your screenwriting skills. According to the doctor, Understanding formatting and spec writing is a key to crafting a great screenplay. Let Dr. Format help you do just that.

• Sales Rank: #634426 in Books
• Published on: 2015-10-08
• Binding: Paperback
• 240 pages

About the Author
As Dr. Format, Dave Trottier has contributed to Movie Magic Screenwriter, Final Draft, Script Magazine, Writer s Digest, and numerous other industry publications and conferences.

He is an in-demand script consultant, produced screenwriter (10 scripts sold), award-winning teacher, and the author of The Screenwriter s Bible. He hosts keepwriting.com.

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Download Neuromarketing in Action: How to Talk and Sell to the BrainBy Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc

Download Neuromarketing in Action: How to Talk and Sell to the BrainBy Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc

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Neuromarketing in Action: How to Talk and Sell to the BrainBy Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc

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Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour.
Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.

• Sales Rank: #2156508 in Books
• Published on: 2013-12-03
• Original language: English
• Number of items: 1
• Dimensions: 9.17" h x .2" w x 6.10" l, .93 pounds
• Binding: Paperback
• 280 pages

Review
"Readers from marketing domain will get to learn the theory behind product placement, use of colors and scents used in the retail areas and equip them to spot these techniques in real world. The book is a good read for anyone who works in the retail industry and constantly interacts with customers. The principle is: understand how brain responds to different stimuli, and expose people to the stimuli that trigger the target desires and emotions."
--Prasanna Bidkar "Business2Community "

"[D]efinitely a useful read for anyone starting out in marketing. Practical advice on how to appeal to the senses, brain, emotions, memory, subconscious and conscience of your customers is offered and backed up by relevant examples."--Charlie Stroe "B2B Marketing "

About the Author

Professor Patrick Georges is a neurosurgeon with a passion for improving management and business organization through the development of the concept of organizational intelligence. He is the author of several works, including The Six-Figure Manager (published by Kogan Page).
Professor Anne-Sophie Bayle-Tourtoulou has taught marketing across several programs of the HEC Group for many years, with a focus on the retail sector. She has worked on various projects in this sector, including product ranges, retailers' own brands, pricing and promotional policies.
Professor Michel Badoc has taught marketing for many years, mostly at the institutions within the HEC Group, but also schools such as the CESB and ENASS. He also develops appraisal and consultancy activities for companies in Europe and North America.

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Free PDF Handbook of Food Spoilage Yeasts, Second Edition (Contemporary Food Science)By Tibor Deak

Free PDF Handbook of Food Spoilage Yeasts, Second Edition (Contemporary Food Science)By Tibor Deak

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Handbook of Food Spoilage Yeasts, Second Edition (Contemporary Food Science)By Tibor Deak

Free PDF Handbook of Food Spoilage Yeasts, Second Edition (Contemporary Food Science)By Tibor Deak

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Far more than a simple update and revision, the Handbook of Food Spoilage Yeasts, Second Edition extends and restructures its scope and content to include important advances in the knowledge of microbial ecology, molecular biology, metabolic activity, and strategy for the prohibition and elimination of food borne yeasts. The author incorporates new insights in taxonomy and phylogeny, detection and identification, and the physiological and genetic background of yeast stress responses, and introduces novel and improved processing, packaging, and storage technologies.

Including 30 new tables, 40 new figures, 20 percent more species, and more than 2000 references, this second edition provides an unparalleled overview of spoilage yeasts, delivering comprehensive coverage of the biodiversity and ecology of yeasts in a wide variety food types and commodities. Beginning with photographic examples of morphological and phenotypic characteristics, the book considers changes in taxonomy and outlines ecological factors with new sections on biofilms and interactions. It examines the yeast lifecycle, emphasizing kinetics and predictive modeling as well as stress responses; describes the regulation of metabolic activities; and looks at traditional and alternative methods for the inhibition and inactivation of yeasts. The book introduces molecular techniques for identification, enumeration, and detection and points to future developments in these areas. An entirely new chapter explores novel industrial applications of yeasts in food fermentation and biotechnology.

Providing a practical guide to understanding the ecological factors governing the activities of food borne yeasts, Handbook of Food Spoilage Yeasts, Second Edition lays the foundation for improved processing technologies and more effective preservation and fermentation of food and beverage products.

• Sales Rank: #4174988 in Books
• Brand: Brand: CRC Press
• Published on: 2007-11-16
• Original language: English
• Number of items: 1
• Dimensions: 10.50" h x 7.50" w x 1.00" l, 1.67 pounds
• Binding: Hardcover
• 352 pages

Features

• Used Book in Good Condition

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