PDF Download For Gods Sake: An Adman on the Business of ReligionBy Ambi Parameswaran & Amish

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For Gods Sake: An Adman on the Business of ReligionBy Ambi Parameswaran & Amish

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Ambi Parameswaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty-year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like:

Why has the bindi disappeared from advertisements?

How did Akshaya Trithaya become such a big deal?

What makes Lord Shiva so cool?

How did a Chennai-based department store start the New Year Sale phenomenon?

Are Muslims more open-minded shoppers?

Why do people who have no interest in using an MBA degree still get an MBA degree?

How did the Manusmriti do a disservice to Hindu women?

What can Harvard Business School learn from the Kumbh Mela?



Ambi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other books. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.

• Sales Rank: #2681446 in Books
• Published on: 2014-01-07
• Original language: English
• Number of items: 1
• Dimensions: 5.79" h x .91" w x 8.70" l, .84 pounds
• Binding: Hardcover
• 272 pages

Review
A fascinating book on the business of Indian religion. --Free Press Journal

A brilliant 4D documentary --Financial Express

A must in every B-school library --Business India

About the Author
Ambi Parameswaran has spent a large part of his 35-year working career in advertising at DraftFCB Ulka where he is currently Executive Director and CEO. He has authored/co-authored six books on topics ranging from brand building and advertising to consumer behaviour; he also has been a columnist for some leading business newspapers.

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PDF Download Word Workout: Building a Muscular Vocabulary in 10 Easy StepsBy Charles Harrington Elster

PDF Download Word Workout: Building a Muscular Vocabulary in 10 Easy StepsBy Charles Harrington Elster

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Word Workout is a practical book for building vocabulary―a graduated program featuring thousands of words that begins with those known by most college graduates and ascends to words known only by the most educated, intelligent, and well-read adults. This workout is a comprehensive program, chock-full of information about synonyms, antonyms, and word origins, and replete with advice on proper usage and pronunciation. There are also creative review quizzes at each step of the way to measure your progress and reinforce learning. Unlike other vocabulary books, Word Workout provides a complete learning experience with clear explanations and surefire methods to retain new knowledge. Far more than a cram session for a standardized test, this book is designed as a lifetime vocabulary builder, featuring words used by the top tier of literate Americans, laid out in ten accessible chapters designed for anyone who is looking for some serious verbal exercise.

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• Sales Rank: #479182 in Books
• Published on: 2014-12-02
• Released on: 2014-12-02
• Original language: English
• Number of items: 1
• Dimensions: 8.25" h x 1.51" w x 5.44" l, .0 pounds
• Binding: Paperback
• 512 pages

Review
“Engaging narrative…fun mental flexing for those seeking alternatives to Sudoku and crossword puzzles.” ―Library Journal

About the Author
Charles Harrington Elster is a nationally recognized authority on the English language and the author of The Accidents of Style, Verbal Advantage, and many other books. He has written for The New York Times Magazine, the Boston Globe, and The Wall Street Journal, and been a guest commentator on hundreds of radio shows. He lives in San Diego, California.

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Free PDF Seismic Design of Reinforced Concrete and Masonry Buildings

Free PDF Seismic Design of Reinforced Concrete and Masonry Buildings

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Seismic Design of Reinforced Concrete and Masonry Buildings

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From the Publisher

Emphasizes actual structural design, not analysis, of multistory buildings for seismic resistance. Strong emphasis is placed on specific detailing requirements for construction. Fundamental design principles are presented to create buildings that respond to a wide range of potential seismic forces, which are illustrated by numerous detailed examples. The discussion includes the design of reinforced concrete ductile frames, structural walls, dual systems, reinforced masonry structures, buildings with restricted ductility and foundation walls. In addition to the examples, full design calculations are given for three prototype structures.

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About the Author

Thomas Paulay OBE OoM was a Hungarian-New Zealand earthquake engineer. Michael John Nigel Priestley ONZM was a New Zealand earthquake engineer. He made significant contributions to the design and retrofit of concrete structures, and developed the first displacement-based method of seismic design.

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Product details

Hardcover: 768 pages

Publisher: Wiley-Interscience; 1 edition (March 1992)

Language: English

ISBN-10: 0471549150

ISBN-13: 978-0471549154

Product Dimensions:

6.2 x 1.7 x 9.4 inches

Shipping Weight: 2.4 pounds (View shipping rates and policies)

Average Customer Review:

4.0 out of 5 stars

4 customer reviews

Amazon Best Sellers Rank:

#241,814 in Books (See Top 100 in Books)

As graduate student completing my Master's degree I thought this book is very useful for anyone who is doing research in the area of earthquake engineering in general. It goes in depth in many topics covering seismic design of structural components and systems of reinforced concrete and masonry. I will consider it an advance level text book. So if you a grad student doing research in seismic design or working in a seismic design firm I recommend buying the book.

low quality of printed most words are not clear display,it is different from description,but it is a quite useful book

Superb text, even in 2006. Must-have reference for seismic design of reinforced concrete structures. Contains good depth of info on shear wall design not available in more elementary texts.If buying used, ask reseller to verify that the book has pages 713 onward (which includes, but is not limited to all references and index) before buying. Apparently, Wiley had a bad run.

This is an important book to all the structural engineers that will work in seismic areas.

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Get Free Ebook Creative Writing: A Guide and Glossary to Fiction WritingBy Colin Bulman

Get Free Ebook Creative Writing: A Guide and Glossary to Fiction WritingBy Colin Bulman

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All writers are familiar with terms like plot, suspense, conflict and character. They may be less familiar with intertextuality, anachrony, and fabula, and they may be even less confident in achieving the effects these terms refer to. This book defines fictional techniques and guides the potential writer in their use. It may spark off ideas for stories and novels and provide first-aid for failing stories. A story's ending may come as a surprise to the reader, suspense may have the reader on the edge of the seat, and conflict may lead to unbearable excitement. It is the job of the writer to create these effects and this book illustrates how it is done.

The book is for students doing creative writing in higher education, at "A" level, and it will be essential reading for anyone interested in writing fiction.
Contents:



* Definitions of over 200 terms and techniques to do with fiction writing

* How to achieve fictional effects


* Literary examples of the techniques described
Characteristics of genre as well as literary fiction

* Basic but essential techniques such as writing dialogue and using figures of speech


* Definitions of major terms used in publishing

• Sales Rank: #2786186 in Books
• Brand: Brand: Polity
• Published on: 2006-12-07
• Released on: 2006-11-19
• Original language: English
• Number of items: 1
• Dimensions: 9.05" h x .62" w x 6.05" l, .81 pounds
• Binding: Paperback
• 256 pages

Features

• Used Book in Good Condition

Review
"As a guide and glossary it is well researched and presented in plain English with many valuable insights into not only the meanings, but also the background to many of the words and phrases ... Also, it is a wonderful book to just sit and dip into at will – you are sure to learn something and be entertained at the same time."
Writing in Education

"Superbly written and organized, Creative Writing is as thoroughly engaging and 'reader friendly' as it is informed and informative, making it a very highly recommended addition to any aspiring novelist's technical reference collection."
Midwest Book Review

"A present with a future - the guide might lead lead to a new career for its recipient."
Hexham Courant

"Creative Writing will be useful to apprentices at all levels."
Times Literary Supplement

"This is a comprehensive and eminently accessible text. The information is authoritative and clearly presented. The coombination of guide and gloassary is very appealing and I could see this being of great interest not only to writers but to fiction writing tutors and English Literature teachers as well. I thoroughly enjoyed browsing through the entries. The explanation of technical terms and the practical illustrations makes this a very readable reference book."
Jane Bluett, a member of The National Association for the Teaching of English

"An innovatiove and informative guide. As well as offering clear and comprehensive definitions of figures of speech, historical and current literary trends and many aspects of publishing, Bulman's book includes numerous entries on fiction writing techniques which cannot fail to inspire the aspiring writer."
Sue Richardson, writer and lecturer in Creative Writing

From the Back Cover
All writers are familiar with terms like plot, suspense, conflict and character. They may be less familiar with intertextuality, anachrony, and fabula, and they may be even less confident in achieving the effects these terms refer to. This book defines fictional techniques and guides the potential writer in their use. It may spark off ideas for stories and novels and provide first-aid for failing stories. A story's ending may come as a surprise to the reader, suspense may have the reader on the edge of the seat, and conflict may lead to unbearable excitement. It is the job of the writer to create these effects and this book illustrates how it is done.

The book is for students doing creative writing in higher education, at "A" level, and it will be essential reading for anyone interested in writing fiction.
Contents:

• 
  
• Definitions of over 200 terms and techniques to do with fiction writing
  
• How to achieve fictional effects
  
  
• Literary examples of the techniques described
  Characteristics of genre as well as literary fiction
  
• Basic but essential techniques such as writing dialogue and using figures of speech
  
  
• Definitions of major terms used in publishing

About the Author
Colin Bulman has taught creative writing in universities for 20 years. He has published fiction and non-fiction as have some of his students.

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Creative Writing: A Guide and Glossary to Fiction WritingBy Colin Bulman PDF

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