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Senin, 17 Juni 2013

Download Ebook Public International Law: Cases, Problems, and TextsBy Stephen McCaffrey, Dinah Shelton, John Cerone

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This book introduces the international legal system in a way that is lively, thought-provoking, and practical. The work is designed to be teachable and comprehensive. Each chapter is introduced by a problem or case-study drawn from actual situations, events or cases. The book includes such cutting-edge issues as: the use of force against non-state actors on the territory of third states, climate change, peacekeeper accountability, ozone depletion, and failed states. It challenges students to thoughtfully examine current events, including the legality of Iran's nuclear program, Kosovo's declaration of independence, the international prosecution of Charles Taylor, the arctic "underwater land rush", and combating piracy off the coast of Somalia.

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  • Sales Rank: #63792 in Books
  • Brand: Brand: LexisNexis
  • Published on: 2010-10-13
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 1536 pages
Features
  • Used Book in Good Condition

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Senin, 06 Mei 2013

Download Ebook Probability and Measure, 3rd Edition by Patrick Billingsley B01_0153By Patrick Billingsley

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  • Sales Rank: #13938399 in Books
  • Published on: 2002
  • Binding: Paperback

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Rabu, 03 April 2013

Download Ebook Principles of Marketing Engineering 2nd EditionBy Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn

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Principles of Marketing Engineering 2nd EditionBy Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems).

Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.)

We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering.

We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions.

What's New In the 2nd Edition

While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however

  • Updated the examples and references.
  • Added new content on customer lifetime value and customer valuation methods.
  • Added several new pricing models.
  • Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering.
  • Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.

  • Sales Rank: #67652 in Books
  • Brand: Brand: DecisionPro, Inc.
  • Published on: 2012-07-25
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .65" w x 7.00" l, 1.11 pounds
  • Binding: Paperback
  • 286 pages
Features
  • Used Book in Good Condition

About the Author

Gary L. Lilien is Distinguished Research Professor of Management Science at the Smeal College of Business at Penn State. He is also cofounder and Research Director of the ISBM. He is the author or co-author of twelve books (including Marketing Models with Phil Kotler, Marketing Engineering and Principles of Marketing Engineering), as well as over 100 professional articles. He is on the editorial board of the International Journal for Research in Marketing; is functional Editor for Marketing for Interfaces, and is Area Editor at Marketing Science. He was Editor in chief of Interfaces for six years. He is an Inaugural INFORMS Fellow, was honored as Morse Lecturer for INFORMS and also received the Kimball medal for distinguished contributions to the field of operations research. He is on the Board of Directors of the American Marketing Association.

Arvind Rangaswamy is Senior Associate Dean and Anchel Professor of Marketing at Penn State. Prof. Rangaswamy has published numerous articles in such leading journals as Marketing Science, Journal of Marketing Research, Journal of Marketing, Management Science, Information Systems Research, Service Science, International Journal of Research in Marketing, Marketing Letters, Psychometrika, Multivariate Behavioral Research, and Journal of Economics and Statistics. He was an Area Editor for Marketing Science (1997–2011) and serves on the editorial boards of the Journal of Interactive Marketing; International Journal of Intelligent Systems in Accounting, Finance and Management; Journal of Service Research; Journal of Business-to-Business Marketing; and Journal of Electronic Commerce.

Arnaud De Bruyn is Professor of Marketing and Head of the Marketing Department at ESSEC Business School, Paris, France, and Associate Director for the Marketing Engineering Program at the Institute for the Study of Business Markets at Penn State. His work has been published in Marketing Science, Management Science, International Journal of Research in Marketing, Information Systems Research, etc., and serves on the editorial board of IJRM, Journal of Interactive Marketing and RAM. His work on the quantitative analysis of viral marketing behavior, co-authored with Gary Lilien, has won the IJRM Best Paper Award.

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Kamis, 21 Maret 2013

Download PDF Strategic Communication in Business and the Professions, Books a la Carte (8th Edition)By Dan O'Hair, Gustav W. Friedrich, Lynda Dee Dix

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Strategic Communication in Business and the Professions, Books a la Carte (8th Edition)By Dan O'Hair, Gustav W. Friedrich, Lynda Dee Dix

Strategic Communication in Business and the Professions, Books a la Carte (8th Edition)By Dan O'Hair, Gustav W. Friedrich, Lynda Dee Dix


Strategic Communication in Business and the Professions, Books a la Carte (8th Edition)By Dan O'Hair, Gustav W. Friedrich, Lynda Dee Dix


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Strategic Communication in Business and the Professions, Books a la Carte (8th Edition)By Dan O'Hair, Gustav W. Friedrich, Lynda Dee Dix

  • Sales Rank: #78235 in Books
  • Published on: 2015-10-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.70" h x .50" w x 8.40" l, .0 pounds
  • Binding: Loose Leaf
  • 304 pages

About the Author
Dan O'Hair is Professor and Chair of the Department of Communication at the University of Oklahoma. He received his Ph.D. in 1982 from The University of Oklahoma in communication. He has published over forty articles in business and communication journals and has authored and edited six books focusing on communication. O'Hair has served as a consultant to numerous businesses, government agencies, and non-profit organizations. He is the former president of the El Paso chapter of the American Society for Training and Development and has served on the editorial board of five communication journals including the Journal of Business Communication and is the current editor of the Journal of Applied Communication Research. He is principal investigator and course administrator for the Department of Defense's Joint Course in Communication, an intensive eight-week course in advanced communication study.

Lynda Dee Dixon is Associate Professor in the Department of Interpersonal Communication at Bowling Green State University. She has served as Graduate Coordinator in the School of Communication Studies and as Faculty Associate in the Graduate College. Previously, she has been on the faculty at the University of Oklahoma, University of New Mexico, and Indiana University-South Bend. A Cherokee from Oklahoma, she began her research by studying the health communication of Oklahoma American Indian women. Her research has focused on diversity issues in health, education, and professional organizations. Dixon's publications include a co-edited book on women in prison, book chapters, and journal articles. Her three most recent journal articles have focused on the effects of architecture and posted signs in federal health care facilities for American Indians, and the phenomenon of rap music. She teaches graduate and undergraduate courses in health communication, intercultural communication, and organizational communication.

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Rabu, 20 Maret 2013

PDF Ebook Mastering IDEAScript, with Website: The Definitive Guide 1st edition

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Mastering IDEAScript, with Website: The Definitive Guide 1st edition

  • Published on: 1601
  • Binding: Paperback

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Mastering IDEAScript, with Website: The Definitive Guide 1st edition PDF

Senin, 11 Maret 2013

Free Ebook Old Possum's Book of Practical Cats, by T. S. Eliot

Free Ebook Old Possum's Book of Practical Cats, by T. S. Eliot

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Old Possum's Book of Practical Cats, by T. S. Eliot

Old Possum's Book of Practical Cats, by T. S. Eliot


Old Possum's Book of Practical Cats, by T. S. Eliot


Free Ebook Old Possum's Book of Practical Cats, by T. S. Eliot

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Old Possum's Book of Practical Cats, by T. S. Eliot

Product details

Hardcover: 80 pages

Publisher: Faber and Faber; 1st Edition edition (October 2009)

Language: English

ISBN-10: 0571240615

ISBN-13: 978-0571240616

Product Dimensions:

0.5 x 7.2 x 8.8 inches

Shipping Weight: 13.4 ounces

Average Customer Review:

4.7 out of 5 stars

397 customer reviews

Amazon Best Sellers Rank:

#346,641 in Books (See Top 100 in Books)

The literature is great, but the size of the print and the vividness of the print are disappointing. The font size is about a 7 or an 8, and the print is so light that it is difficult to read without readers. When I sit down to read a book for relaxation, I don't want to have to squint and struggle to read the print. There is plenty of blank space in the book to have increased the font size and making the font bold would have increased the enjoyment of the read tremendously.

My wife loved it! Came from the UK to the states quickly enough and packaged well. Almost brand new condition.Random fact: If you ever watch "Logan's Run", one of the characters in the movie quotes this book (also cited at the credits at the end).

Before seeing Andrew Lloyd Weber's musical, CATS!, I researched how he was inspired to write and stage this unusual production. When I discovered the inspiration came from the very British, T.S.Eliot, I had to read his book of verse before seeing the play. How did I ever miss this delightful look at the behavior of cats? As a cat lover and an Anglophile, I loved meeting village cats while traveling in England. On a visit to the home of the Bronte's in Haworth, West Yorkshire, I met Thomas, a tuxedo cat, who lived in the village. He was owned by no one. He spent his mornings in a bed at the travel agency, where he had his breakfast, and then he moseyed over to the Bronte Historical Society Museum for his dinner and some human attention. If T.S. Eliot had met Thomas, there would have been a very British verse about him included in this wonderful volume. Buy this book for your children or grandchildren. When read by you, it will make them let go of the video game or smart phone for awhile!!!

wonderful gift for my sister who lives in the redwood forest with her identical gray cats.....she loved it. nice and old.(the book)

Excellent! Fun book to read to my kids. Wonderful wordy and rhythmic poems about cats that we read aloud before bed. Just watch out for some racist Asian references that were common in T.S. Elliot's time.

This volume was purchased as a gift for my mother and she loved it. (I also read it.) Other reviewers commented on font size issues, but neither of us noticed a problem.

I had read this book before and loved it, but when I met Boris, a real, live version of Rum Tum Tugger, I had to buy a copy to show his owner.It is amazing how little had to be done to turn these poems into a great musical comedy. I am, of course, talking about Cats. Most of the poems went directly into the show without any change whatever in their wording, and only three songs were added. Let's give full credit to Mr. Webber, It took a musical genius to do that, and one of the added songs, Memories, could stand alone as a masterpiece in any company, but most of the delight of the show comes from the wonderful feline characters created in this book.Jennyanydots, Old Deuteronomy, Gus the theatre cat, Spindleshanks, Bustipher Brown, McCavity, Mr. Mistofflees, Mungo Jerry, and Rumpleteaser all moved effortlessly from page to stage with no changes. That has to be some sort of record. If you loved Cats (the show) you need to read this book. If you love cats (the critters) you'll want to read this book. If you like poetry, you should read this book. If you like dogs, read the battle of the Pekes and the Pollicles. (You can skip over the part about the intervention of the great rumpus cat.)It was written for his godchildren, but it's a great read for everyone. It's not expensive, so get it to read to your children, but read it for yourself first.

Every cat lover should read this. Every parent should read this to their kids. Every poetry lover should read it aloud to themselves!.

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Jumat, 08 Maret 2013

Download PDF The Shining Paths: An Experiential Journey Through the Tree of Life

Download PDF The Shining Paths: An Experiential Journey Through the Tree of Life

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The Shining Paths: An Experiential Journey Through the Tree of Life

The Shining Paths: An Experiential Journey Through the Tree of Life


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The Shining Paths: An Experiential Journey Through the Tree of Life

  • Sales Rank: #8378640 in Books
  • Published on: 1600
  • Binding: Paperback

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